About the show
The boring parts are the whole story.
Most conversations about success skip the boring parts — the years of reps, the failed first attempts, the discipline that doesn't photograph well. The Noor Effect is about those parts.
Dr. Furhan Qureshi spent his career in hospital medicine before building Noor Esthétique & Wellness Center on a simple premise: evidence over trends. On the show, he interviews people who've actually built something — physicians, chefs, artists, entrepreneurs, community builders — and asks the questions that get past the highlight reel.
New episodes weekly. Listen anywhere you get podcasts.
Your host
Dr. Furhan Qureshi
Physician · Founder · Host
Board-certified internal medicine physician and founder of Noor Esthétique & Wellness Center. Built a practice on evidence over trends — and brings the same standard to every conversation.
Our mission
Evidence over trends.
The Noor Effect exists to make good health information feel human — conversations grounded in evidence, told by people who have lived them, without the hype cycle.